News: An Update For PropertyGuru's Agent Community (Effective 1st September 2019)

Aug 6, 2019

Dear Partner,
Voted by property seekers as “Singapore’s Most Influential Brand for Online Property Search” (Source: Influential Brands), PropertyGuru remains the No.1 property portal with over 70% of engagement market share (Source: SimilarWeb). Every month, we connect you to over 5.5million engaged property seekers (Source: Google Analytics).

I take pride in sharing with you that our Singapore team has continued to drive more leads to our Agent Community. Since the 2018 cooling measures kicked in, we’ve delivered on average a 15% increase in leads to you (Source: Internal). In 2019, we’ve also rolled out numerous features and initiatives to drive increased value and performance to you, including:

  • Listing Performance Insights – Get real-time performance insights on your individual property listings. Know for sure which ones are getting noticed by property seekers, which ones you need to improve, and how your listings are performing compared to similar listings posted on our platform.
  • SocialCast – Expose your property listings to high quality, highly engaged property seekers beyond our platform. Take the guesswork out of running paid social campaigns by automating them with our proprietary MarTech solutions and spend your advertising dollars – efficiently and effectively – to reach high intent audience.
  • Market Supply Gap – Unlock new business opportunities by identifying and addressing market gaps. Get an exclusive view on demand and supply for properties in a given area – at a listing and property type level – and determine where your next sales opportunity lies.

I’m heartened to note that these efforts on our part have not gone unnoticed by you. Thank you for recognising and rewarding us with your continued business and support – our agent renewal rates are at over 80%, an all-time high!

As part of our commitment to continue offering you superior value and returns – at the quality you expect and deserve – and to continue evolving and excelling on our end to meet
ever-changing consumer demands and expectations, we regularly review our pricing structure. As a result of our most recent review, we’ll be implementing a revision to the pricing of our existing agent packages, ad credits and entitlements, effective 1st September 2019.

These adjustments equate to an additional monthly cost of S$8.33 for the Standard package, S$41.67 for the Advance package, S$83.33 for the Premier package, and S$175 for the Business package. The price of ad credits will increase by S$0.15 per credit. For more details, please refer to the new 2019 price list appended at the end of this note.

As we continuously strive to keep our platform accessible to both experienced property agents and new entrants to the industry, these revisions come with the following offers:

  • If you’re an existing customer and your account is due for renewal:
    • Either in August or September 2019, you can lock-in the existing pricing if you renew by 31st August 2019, 2359hrs
    • On or after 1st October 2019, you can lock-in the existing pricing if you upgrade your subscription to the next tier by 31st August 2019, 2359hrs
  • If you’re a new agent joining our platform,
    • You can lock-in the existing pricing if you subscribe before 31st August 2019, 2359hrs
    • You will enjoy a one-time introductory discount of S$700 on our new Advance package
  • New and existing customers may also consider taking up monthly instalments with our panel of strategic bank partners

PropertyGuru greatly appreciates your partnership. If you have any questions or concerns regarding this revision, please do not hesitate to reach out to us at (+65) 6238 5971 or Alternatively, do join us during either of the live chat sessions – “Ask Me Anything” – scheduled on 13th August 2019 or 17th September 2019 (note: sign-up information for these sessions will be shared shortly). My team and I are happy to discuss about these changes with you then.  


Sincerely yours,
Jeremy Williams
Chief Business Officer
PropertyGuru Group


*Ad Credits are sold in bundles of 100. T&Cs apply. 

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Aaron Loon
CEA Licence No.:
L3002382K / R024577E
(+65) 9457 8811
(+65) 9325 3119